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The Role of Communication in the Branding Process

Ida Cheinman presented to the SMPS Maryland Mentoring Program to help in-house marketers understand best practices for effective communications throughout a rebrand.

Ida led a discussion on the importance of communication – internally and externally – at every stage in the process, from planning through rollout and beyond. Focusing on helping in-house marketers identify key stakeholder groups and communication milestones, Ida offered proven strategies and real-life examples that help to avoid common pitfalls, ensure marketplace acceptance and firm-wide buy-in.

Related articles

The Rebranding Challenge: What’s a In-House Marketer to Do
Launch! How to Execute a Breakthrough Brand Rollout
Living Your Brand: How to Ensure Your Brand Isn’t Dead on Arrival
How to Take Control of Your Next Website Redesign

And make sure to visit Substance151 Rebranding Resource Center!

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Your Brand Toolbox

Before you embark on a rebrand, make sure to perform a complete brand audit. To assist you with the brand audit process, we've created this free Brand Toolbox.


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