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Looking for an engaging and thought-provoking speaker?

Speaker Bio

Ida Cheinman, Substance151 Principal and Creative Director, uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of the trends, tools and best practices and to position their companies to compete and win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida has spoken to a number of professional organizations, including Society for Marketing Professional Services (SMPS), AIA, USGBC, ACEC; presented at conferences and webinars nationwide; and is a frequent contributor to industry blogs and publications, including SMPS Marketer.

Ida Cheinman is a dynamic and passionate presenter who I always enjoy learning from! Ida is a brand Yoda who is committed to staying  up-to-date on relevant industry trends and climate, technology, and brand strategy. Her dedication to educating her audience with applicable strategies that can be implemented and put to good use immediately makes her sessions invaluable.

Is your company or professional organization looking for a speaker who is knowledgeable, engaging, energetic and excels at making complex information accessible and immediately applicable?

Contact Ida today!


SMPS NY Brand Engagement

Speaking Experience Highlights

Ida’s approach is so compelling. Although branding is something with which we are all familiar, her presentation was refreshingly evidence-based and chock-full of take-home pointers. The whole audience was impressed with Ida’s range of material, expertise, and clarity.

See sample presentation topics or request a current topics list.

  • Greenbuild International Conference
  • Society for Marketing Professional Services (SMPS) Build Business Annual Conference
  • American Institute of Graphic Arts (AIGA) Day in the Life Conference
  • Brandemonium
  • Client Experience for Professional Services (CXps) Conference
  • SMPS NY “THE Marketing Event” Annual Conference
  • SMPS Northeast Regional Conference (NERC)
  • SMPS Heartland Regional Conference (HRC)
  • AIA Philadelphia Design Forum
  • SMPS Chapters: Washington DC, New York, Virginia, Maryland, Philadelphia, Central PA
  • U.S. Green Building Council (USGBC)
  • American Society of Landscape Architects (ASLA)
  • American Council of Engineering Companies (ACEC)
  • American Institute of Architects (AIA)
  • National Association of Women in Construction (NAWIC)
  • Chesapeake Regional Tech Council
  • UX Baltimore
  • Maryland Chamber of Commerce Annual Business Conference
  • Chesapeake Regional Tech Council
  • Hult International Business School

Contact Ida today!


Ida Cheinman Speaking

What Past Attendees Are Saying

This woman should be the voice for our industry! Can I take her back with me?

She was very interactive and was a great presenter.

Incredible presentation. Good information – relevant and thought provoking.

Very fascinating and well presented. High-level aspirational topics made accessible.

The presentation really opened my mind to different solutions for problems we see in our marketing department. She is very knowledgeable.

Just finished watching one of the best Greenbuild sessions – thank you, Ida Cheinman!

Excellent speaker with great slideshow and wonderful illustrations of branding and concrete industry examples to inspire us.

Ida had a clear point of view and information of interest to the entire audience, regardless of their experience. This is a tremendously difficult goal to achieve.

One of my favorite Professional Development events, ever!

We need more expert presentations like Ida’s! This is the benchmark for an $800 conference.

Knowledgeable, relevant. Useful information I will definitely try to implement.

Ida is an engaging presenter who is able to take complex ideas and break them down with clear, actionable takeaways.

Ida Cheinman gave an INCREDIBLE breakdown of appropriate tones for writing across the various social media platforms!

LOTS of good information! I took more notes in this session than any other.

Not only were my questions answered, I got information on things I didn’t think about.


Is your company or professional organization looking for a speaker who is knowledgeable, engaging, energetic and excels at making complex information accessible and immediately applicable?

Contact Ida today!