Get Ready for 2018: Marketing Resources Roundup

marketing and branding resources

We’ve got you covered with our top marketing planning resources and tools for strengthening your brand, creating better content, mastering customer experience and making sense of top digital trends.

Marketing Planning

Stay focused and move away from “getting a lot done” to setting and accomplishing a single, vitally important initiative. To learn how, read our article on a more practical approach to marketing planning.

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Rebranding Resource Center

Constantly changing market conditions, emerging audience needs and changes in your company’s strategic direction, can cause your brand to become out of alignment with today’s needs. To avoid this, your brand must be audited as a part of your company’s annual strategic planning to determine if further audit and/or any adjustments are needed.

To help you navigate a complicated world of brand building, we’ve created this Rebranding Resource Center for Busy Marketers and Company Leaders.

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Your Brand Toolbox

Building a strong brand is anything but easy. To assist you with the entire process – from conducting your brand audit through rebranding, we’ve developed this Brand Toolbox.

Un-Complicating Content

According to the Content Marketing Institute (CMI) report, more than 60 percent of B2B content marketers are seeing more results and ROI from their efforts. All the more reasons to stay committed and dedicate time, talent and resources to creating engaging, relevant, high-quality content.

Dominating Digital

Over the past decade, digital dominated the marketing conversation and defined Modern Marketing. And while technology continues to disrupt our lives and business and push the boundaries of what’s possible, it’s now simply the cost of entry. The “digital-first” mindset calls for new tools and the strategic expertise to leverage technology without getting caught up in the hype. Today’s marketer must be a savvy strategist who combines new thinking, approaches, and skills with the right technology stack to plan, execute, measure, and optimize marketing campaigns.

Free Download

Your Ultimate Guide to a Website Redesign

Navigating your company through a website redesign is not an easy task, but it doesn’t have to be an ordeal. For more detailed information on the entire process from planning through post-launch, checklists and tips on avoiding common mistakes, download this e-guide.

Customer Experience (CX)

Identified as one of the top marketing trends and business priorities, customer experience is rapidly becoming the key brand differentiator. It’s also expected that in the future, customer experience will become the primary function of the CMO.

You don’t have to venture into the complicated world of branding and marketing alone! Substance151 can be your guide in navigating all things brand, marketing and design and helping you develop and implement strategies that work best for your company. Contact us to schedule a conversation.