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Anatomy of a Brand (Inforgraphic)

Do You Understand the Anatomy of Your Brand?

A company’s brand is the backbone of its operations – it informs business strategies, internal and external communications, and business development and marketing programs. Everything starts with the brand.

Your brand platform is the anatomy of your brand. And just like human anatomy it needs various parts to ensure its full and proper functionality.

Without a clearly defined brand (or more specifically, a brand platform) as a compass point, marketing becomes fragmented, ineffective and lackluster, and companies find themselves repeatedly grappling with the same old questions: Who are we? What is our value? How do we effectively communicate it to our customers?

If you want to answer these questions once and for all, read our full article. You can also download the infographic (PDF) here.

Anatomy of a Brand Infographic


Substance151 Can Help

Substance151 helps companies develop comprehensive brand platforms and translate them into powerful brand engagement and marketing programs. Contact us at 410-732-8379 or brand@substance151.com and let’s discuss how we can define your brand’s anatomy and put it to work for increased marketing muscle and, ultimately, business results.

Click here to download the infographic (PDF).

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