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ACEC Fall Conference: From Millennials to Gen Z – Meet Your New Decision Makers

Ida Cheinman will be presenting at the ACEC Fall Conference in Chicago on shifting the way how A/E/C firms must communicate, engage and conduct business in order to reach the next generation of professional services customers – Millennials and Gen Zers.

By now, Millennials are not only a large part of the workforce – almost 50% to be exact – but they have moved into positions that make executive and purchasing decisions.

According to a recent Forrester research report, 73% of working Millennials are involved in B2B purchasing decisions. Gen Z, which outnumbers Millennials, is starting to enter the workforce and the differences between the two generations are significant.


Millennials and Gen Z


Firms that intentionally shift their marketing and business development strategies to cater to the new generations’ mindset and purchasing preferences will outperform their competition.

The session will help create a roadmap for how to prepare for, and conquer, this next marketing frontier!