Design for Context, a consulting firm specializing in usability and user experience design, tapped Substance151 for help with a much overdue website redesign. Known for its user-centered, smart approach to online applications design, the firm needed its online brand to clearly articulate the DfC’s methodology, industry leadership and its competitive differentiators..

Based on the idea of “un-complicating complex ideas” the new website’s layout and design rethink how the information is organized and presented, ensuring a clutter-free user experience, that puts relevant information right where visitors need it. .

The result is a modern, crisp, yet sophisticated online image that communicates the essence of the firm’s business beliefs: smart simplicity, user-centric, and human.