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Tweetchat: Ida Cheinman on Integrated Marketing

Had a great time doing a sneak peek of my Integrated Marketing talk with @amy_collins of @SMPSCentralPA. We covered everything from how marketing efforts in the AEC industry have evolved, to challenges and opportunities of the new Integrated Marketing Communications model (IMC), to my favorite part – brand behavior.

integrated marketing

You can read the tweets here on Storify.