Design has the power to engage, transform and promote action. But it’s the thought process underneath that gives it meaning and creates lasting connections between companies and customers.
Our work is provocative, meaningful, communicative and connecting. It is the result of our rigorous application of strategic thinking at all points in our process that evolves your brand.
Analytic Thinking
Fact-based thinking about your business, goals, desired outcomes, competitive landscape, current positioning and message, and what’s possible.
- Goal Setting
- Clear Vision and Roadmap
- Brand Assessment
- Competitive Audit
- Existing Communications Audit
- Green Lens
- Opportunity Mapping
Yields: The Foundation
Strategic Thinking
Insight-directed thinking about what your brand needs to become in order to meet objectives, connect with customers, inspire action.
- Brand Strategy
- Marketing & Communications Strategy
- Web Strategy
- Green Marketing Strategy
Yields: The Vision
Creative Thinking
Creative thinking permeates and empowers every aspect of your brand communications. With no preconceived notions, guided by strategic thinking and clearly defined goals, we transform strategy into unmatched brand experience.
- Naming and Tagline Development
- Visual Identity Development: Logo, Stationery, Graphic Guidelines
- Messaging and Content Development
- Design: Corporate and Sales Collateral, Web and Interactive, Environmental and Display
- Technology Development and Integration
Yields: The Brand
Sustained Thinking
Ongoing management, refinement and informed thinking on behalf of your brand. Once your brand is created and/or re-invented and launched, we ensure it remains relevant to your audiences and is able to react quickly to changing conditions. With the prior analytic, strategic and creative thinking in place, brand management has a compass point.
- Integrated Brand and Marketing Communication
- Ongoing Marketing and Design Support
- Ongoing Research and Competitive Intelligence
- Tracking and Performance Management
- Sustainability Reporting
Yields: Your business at full marketing power at every point of contact