January Issue of "Ideas of Substance" e-Newsletter is here!
This month, we’re sharing the trends in branding and marketing that are related to value design in our "Trends 2012: What's Your Value?" report. Also, our two latest design campaigns for the the USGBC Maryland Annual Awards and the Chesapeake Regional Tech Council (CRTC) TechAwards 2012. Make sure to subscribe to receive future issues (we send them out approximately every two month).
Substance151 Develops Creative for the Chesapeake Regional Tech Council (CRTC) TechAwards 2012
TechAwards is one of CRTC’s annual signature events that honors the region's rising tech companies, outstanding innovators and regional tech leaders, with the awards ceremony drawing close to 400 technology executives in the Annapolis–Washington–Baltimore triangle.
This year’s theme, Vision 2032+/20 Years in Tech, and the event’s brand identity is based on the premise that when it comes to technology twenty years from now, it’s simply unimaginable – we can only speculate that it will be incredibly exciting, exceedingly forward-looking and innovative beyond what we can imagine today.
Kicking the Year Off With Speaking Engagements
On January 31, 2012 Ida Cheinman will be teaming up with Dana Lynch, Partner at Whiteford, Taylor & Preston LLP, presenting at the Chesapeake Regional Tech Council (CRTC) Green Markets Forum on the importance of green certification in adding credibility to a company's sustainability claims and avoiding greenwash. The event will kick off the new CRTC's Green Markets Forum "Boardroom Series." For more information and to register.
On February 3, Ida Cheinman will be presenting to Balfour Beatty Construction on Sustainability as a Competitive Advantage to help its internal teams to learn the best ways of communicating Balfour Beatty Construction's sustainability mission to differentiate the company from its competition. By invitation only – if you'd like to attend, please contact us.
On March 7, 2012 Ida Cheinman will return to the SMPS Maryland Education Programs with the topic of The Role of In-House Marketers in a Rebrand. Register here.
Substance151 Develops Creative for the USGBC Maryland Annual Awards
Once again Substance151 is helping USGBC Maryland with its annual Wintegreen Awards. Now in it’s 7th year, Wintergreen Awards is a signature event that celebrates excellence in green building and honors outstanding accomplishments in sustainable design and construction in Maryland.
Ida Cheinman Presenting to SMPS DC on "New Rules of Green and Cause Marketing"
Thursday, December 8, 2011 2:00 PM–4:00 PM
A copy of presentationis available.
The October Issue of "Ideas of Substance" e-Newsletter is Out!
Read the recap of Ida Cheinman's recent presentation at the SMPS Maryland “Shop Talk” lunch on the role of in-house marketers in a rebrand. Check out our LightBox – a selection of cool things that recently caught our eye, and more. Make sure to subscribe so that our future issues are conveniently delivered to your in-box (we send them out approximately once per quarter).
Local CEO's Talk About "Marketing Mix"
Ida Cheinman shares her view of the "right" marketing mix in Baltimore SmartCEO's CEO Forum.
"We use integrated marketing strategy that combines online, offline and one-on-one channels to create greater impact. Each online and offline tool has its own strengths, and therefore its own place, in our overall marketing mix. And, of course, it all starts with who we are trying to reach in each target market and where they congregate or what channels they respect most. So it's a combination of writing/speaking, networking/associations, e-marketing, PR, social media and some more traditional marketing techniques. It's definitely more heavily digital/online than it's been in the past – both for marketing Substance151 and our clients. A lot of the collateral has been replaced with interactive PDFs and web-based applications, with select high-end pieces going to print. With the present need to maximize every marketing dollar spent, combining lower-cost/quick-returns tactics with a few select high-end/high-impact strategies and techniques helps to stretch marketing budgets and generate better results."
Substance151 to Play Major Role in Chesapeake Regional Tech Council’s Seventh Annual TechAwards
Ida Cheinman, Substance151 principal and creative director, will chair the Chesapeake Regional Tech Council’s (CRTC) seventh annual TechAwards.
“I am extremely excited to chair the TechAwards and make the theme 'Vision 2032: 20 Years in Tech' come to life,” said Cheinman. “In addition to chairing the event, I am pleased to announce that Substance151 will take on developing the event's creative and marketing materials.”
CRTC's TechAwards honors the region's rising tech companies, outstanding innovators and regional tech leaders. Started in 2006, the annual awards ceremony draws more than 350 technology executives in the Annapolis–Washington–Baltimore triangle.