Project
MarketPoint's goals for the new website were clear: the firm needed a robust and effective online communications tool that provides credibility, scalability, differentiation and is able to keep up with the marketing needs of a dynamic organization.
Substance151 worked closely with the MarketPoint's management team to develop a scalable architecture and intuitive navigation. The photo series on the home page revolves around MarketPoint's tagline “What's Your Point of Distinction?®”
New design provides a sophisticated, contemporary framework for seamless and effective content delivery, drawing visitor’s attention to the most critical and most timely information. Throughout the website, visual presentation builds an intuitive, elegant hierarchy that allows for both a quick access and an in-depth study of provided content – for example, the main navigation pulldowns are designed to display links to individual pages as well as brief synopsis of the section.
The new website's look and feel, architecture and functionality are designed to appeal to MarketPoint audiences – business executives – looking for a credible, smart and sophisticated marketing partner who “speaks their language.”
“MarketPoint helps B2B, education, and non-profit organizations navigate complex brand and marketing issues. We encourage clients to engage candidly with their markets and constantly provide real value by freely sharing relevant and useful information. Our website needed to do the same. Substance151 listened carefully to our situation, and offered a broad range of options suited to a challenging web project. With intuitive navigation including dynamic sidebars, content-rich footers and user-friendly mega-menus, they helped us craft a site that differentiates MarketPoint from other firms who claim to do the same thing – but fail to deliver content.”
—Laura Pasternak, Principal and Chief Brand Strategist, MarketPoint, LLC.