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Design is the first signal of human intention. As designers, we promote a positive vision of the future. – William McDonough

Quick Facts

Founded: 2005

Location: Baltimore, MD

Expertise:

  • Brand Strategy: Brand Architecture, Brand Platform, Positioning and Messaging
  • Brand Experience Design: Visual Strategy, Naming, Tagline, Brand Identity, Print Collateral, Branded Environments, Employer Branding
  • Digital Branding: Web Design and Development, e-Marketing, Social Media

Clients: Professional Services Firms (A/E/C, Technology, Finance, Staffing, Consulting and Outsourcing, HR), Environment and Social Purpose, Non-profit, Education
» view client list

Team: Senior-level professionals with diverse industry experience
» view management bios

Professional Affiliations:

  • Chesapeake Regional Tech Council
  • USGBC Maryland
  • SMPS Maryland
  • MD Chamber of Commerce
  • Social Enterprise Alliance
  • NAWBO Baltimore Regional
  • Chesapeake Sustainable Business Alliance

Certifications:

MDOT MBE / DBE
Green America

fact sheet

Substance151 Office

Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a stronger, more relevant brand. Our expertise includes every step of the branding process – from strategy through design, across print and digital media, and covering all aspects of marketing communications.

The alliances we form with our clients are far more than the typical agency-client relationship. We work hard to earn our seat at your strategic table and we make a commitment to bring the full force of our thinking to every project we undertake on your behalf. It is our mission to help our clients harvest the power of thought-based design in order to evolve their brands to meet today’s challenges, cement their position and grow their strength in the marketplace, and to deeply connect with their customers.

Why Substance151

Industry Focus

Our industry expertise comes not only from our work with numerous professional services firms and environmental and non-profit entities, but also from our involvement with leading industry organizations. Through our active membership and leadership positions in these organizations, we stay abreast of emerging trends, challenges facing specific industries, and existing best practices.

Diverse Industry Experience

We have experience with a variety of industry sectors – including education, arts and culture, healthcare, government and sports and recreation, which gives us working knowledge of your targeted audiences and their needs. We are able to bring unique-to-your-industry perspective and create outside-the-box solutions that differentiate you from your competitors.

Design Excellence

Our work is thought provoking, meaningful, communicative and connecting – it differentiates our clients in the marketplace and places them a head above their competition. Substance151 has received a multitude of industry awards and appears consistently in national and international design publications. Our case studies are used by AIGA (our professional association) and by a number of colleges across the country to educate and inspire both our peers and future generations.

Culture

Beyond our credentials and expertise, you’ll find we have a collaborative, flexible and responsive team of senior-level professionals with a strong work ethic. We are innovative thinkers. We listen. We deliver on our promise. And we are committed to our clients’ success.