“Substance151 is the strategy and design firm you want on your team! They are excellent at what they do and extremely responsive. We initially came to them because we needed a new website, but we also wanted to convey the strength of the Altum brand across all of our marketing materials. Substance151 created a unified voice for our company, translating that into a sales-focused website, product campaigns, tradeshow materials and more. We now have the marketing foundation to effectively and powerfully communicate Altum’s brand to our target audiences.”
“Substance151 has a unique and extraordinary touch and passion for the work that they do. The company helped HR Anew revitalize our brand and ensure it builds relevance and value in the government and business marketplace. They also helped us to reposition our brand to create a greater differentiation for HR Anew. The new brand strategy has also influenced our staff to make positive changes, which have resulted in us becoming more solutions driven. The result is truly a customer value proposition.”
“If I could take just one design firm with me to a desert island, Substance 151 would be my only choice. Never before have I found a company that truly understands "strategic creativity" the way Ida Cheinman and her team do. They always come through with flying colors – on time and on budget. I highly recommend them if you need a top-notch professional firm that really ’gets it.’”
“When AlphaTech changed its name to AlphaInsight and launched its rebranding campaign, it retained Ida Cheinman and Substance151 as creative consultant. Ida was singularly impressive in this assignment. She combined creativity with an unusual understanding of the business drivers, and showed a rare parallel grasp of aesthetic as well as the strategic considerations. An untold number of prospects and business partners have been impressed by the design and, as a result, the AlphaInsight brand became both noted and valued. Equally importantly, Ida and her team were consummate professionals, delivering superior value.”
“The Advertising Association of Baltimore is a membership driven organization and the annual ADDY awards – the biggest event of the year – is critical to its success. We handed Substance151 a challenging assignment for a tough audience and they came up with a fantastic theme, and using superb print and electronic materials generated a lot of excitement in the Baltimore creative community ensuring maximum participation among its members. Thanks to Substance151, we had one of the most successful awards shows in AAB history. They’re great people to work with, but it’s their attention to detail and creative drive that sets them apart. Kudos to Ida Cheinman and her talented team.”